Why $130 per template and $590 per year
Pricing is not about maximizing revenue per sale. It is about building the product that makes the most sense for the audience, then finding the price that sustains it.
Our audience is indie builders and small studios who ship their own apps. They want production-quality code that they can understand and modify. That is a specific product.
The template model
Each template is sold once, forever. The code is yours. You can modify it, ship it, and never pay again. The membership is a different offering: access to everything we publish going forward, at a fixed monthly price.
This separation is intentional. A template buyer wants a one-time investment. A subscription member wants discovery and variety.
Costing the template
A production-quality app requires months of work:
- architecture and navigation
- 20+ fully built screens
- type-safe state management
- error handling and offline support
- documentation and troubleshooting
In the agency world, this is $40,000–$80,000. A customer who buys the template is getting eight weeks of production work for $130.
That sounds absurd, but context matters. A template is not custom work. It is the same code sold eight times, fifty times, eventually thousands of times. If just one hundred people buy it, the per-unit cost becomes $400. One thousand buyers makes it $40.
We price assuming a hundred sales. That is sustainable. It means we do not have to chase enterprise contracts or optimize for advertising. It means a template that sells fifty copies is still a win, not a mistake.
The membership
Studios that need every template, on an ongoing basis, should pay less per template than they would one-off. $590 a month means any studio buying three templates in a month has saved money. It scales with output.
The membership covers all eligible templates. Ineligible ones are niche templates we publish that are not general-purpose enough to bundle: VR apps, games, special-purpose tools. The criteria are transparent in every template's detail page.
Revenue and sustainability
At these prices, with modest sales assumptions, the business can afford:
- the server infrastructure
- payment processing and compliance
- support for customers
- R&D time to build the next template
- health insurance and basic salaries
It cannot afford marketing at scale. It cannot afford to employ five people. But it can sustain two people working on the product full-time.
That is the target. The question is not "how much could we charge?" It is "what is the minimum we need to charge to keep doing this work?"
Anything else is optimizing for the wrong thing.